The Mid-Year Business Reset: How to Realign Goals and Win More Contracts in Q3 & Q4

As the year hits its halfway point, it's the perfect time for small businesses to pause, reflect, and reset. Whether you’re pursuing your first government contract or expanding your reach with corporate contracts, a mid-year check-in can help ensure you close out the year strong.

At Aventi Enterprises, we specialize in helping small businesses grow through consulting, certifications, and strategic contracting support. Based on what we’ve seen across industries, Q3 and Q4 are the most critical windows for positioning your business to win. Here's a simple yet powerful guide to help you realign your goals and finish the year with momentum.

1. Reassess: Where Are You Now?

Start with a clear-eyed look at your business performance to date:

• Are you hitting your revenue targets?

• How many proposals have you submitted? How many have you won?

• Have you made progress toward getting certified or building key partnerships?
  

This isn’t just about checking the boxes. It’s about understanding why certain efforts worked (or didn’t), especially when it comes to government contracting and corporate buyers.

Tip from Aventi: If you haven’t conducted a contract readiness assessment this year, now is the time. It’s one of the fastest ways to uncover gaps in your systems, documents, and strategy.

2. Refocus: Realign Your Goals

With data in hand, sharpen your goals for Q3 and Q4. Ask:

• What types of contracts are most aligned with your capacity?

• Should you narrow your focus to specific agencies or industries?

• Are your business certifications helping you stand out, or is it time to pursue others?

  
  

This is where many businesses pivot. Maybe you planned to go after five federal contracts, but the real opportunity lies in subcontracting with a corporate prime. Realignment doesn’t mean giving up, it means choosing the most strategic path forward.

3. Rebuild: Strengthen Your Infrastructure

Before diving into more bids, ensure your foundation is solid. Here’s what to prioritize:

• Certifications: Get certified (MBE, WBE, DBE, etc.) if you haven’t yet.

• Proposal Toolkit: Build or update your proposal templates, capability statement, past performance summaries, and pricing models.

• Operations: Streamline workflows and shore up your team’s ability to deliver on larger contracts.
  

Aventi Insight: We’ve helped businesses scale from $250K to over $5M in revenue simply by tightening their infrastructure before chasing more deals.

4. Reconnect: Build Relationships That Pay Off

Contracts aren’t just awarded, they’re earned through relationships. Q3 is a great time to:

• Attend industry matchmaking events and supplier diversity fairs

• Re-engage with buyers who expressed interest but haven’t yet awarded a contract

• Partner with other certified small businesses to pursue joint bids
  

Don’t wait for an RFP to start the conversation. Connect now, so when opportunities drop in Q4, you’re top of mind.

5. Respond Strategically: Don’t Chase Every RFP

Q4 is often packed with last-minute RFPs as agencies and companies spend their remaining budgets. But not every opportunity is worth your time. Set clear criteria for which bids to pursue:

• Is it a good fit for your past performance?

• Can you submit a strong proposal quickly?

• Do you have internal capacity to deliver?

Aventi Tip: Use your strategic business plan as a filter, not just your revenue goals. Winning the right contracts leads to sustainable scaling — not burnout.

Ready to Reset? Let Aventi Help You Finish the Year Strong

At Aventi Enterprises, we work with small businesses across industries to develop the strategy, infrastructure, and tools needed to grow through government and corporate contracts.

If you’re ready to reset, realign, and win more in Q3 and Q4, let’s talk.

Schedule an Introductory Call. Visit www.aventienterprises.com.